01 What is behind Vyronn

Team
Vyronn

Vyronn is an independent sports eyewear brand. Three people, four product lines, and a lot of hours outside testing them before they go on the site.

Founded 2026 Catalonia, Spain Running · Cycling · Outdoor · Snow

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Ignasi Rubio, Chief Executive Officer at Vyronn

Ignasi Rubio

RoleChief Executive Officer
FocusProduct and sourcing

Ignasi runs Vyronn day to day: the product itself, from frame and lens specs to the people who make them. He is usually the one riding in a new pair long before anyone else sees it.

Aina Sancho, Chief Marketing Officer at Vyronn

Aina Sancho

RoleChief Marketing Officer
FocusBrand and community

Aina looks after how Vyronn shows up: the campaigns, the images, the people who ride with us. Her job is making sure what you see online is what arrives in the box.

Pol Melchior, Chief Financial Officer at Vyronn

Pol Melchior

RoleChief Financial Officer
FocusNumbers and operations

Pol keeps the numbers straight. Pricing, margins and the operations behind every order, so the brand can grow without cutting corners on the product.

Cyclist riding between forest and road wearing Vyronn eyewear
02 Why Vyronn exists

It started outside.

Good sports eyewear came in two versions. Either it cost more than the wheels you were riding on, or it was cheap plastic that fogged on the first climb and sat crooked on your face.

So we started Vyronn. Lightweight frames, mirrored and photochromic lenses, UV400 on every single pair, at a price that makes sense for someone who trains every week rather than once a season.

No team buses, no sponsorship deals, no stock photography. Just the product, the people wearing it, and a brand we are building in the open.